In our newest analyst report on gamified sales platforms, we learned some interesting facts about the sales gamification industry. In this report we evaluated 12 sales gamification and 12 universal platforms, plus a couple of more platforms, to make your decision of which platform to choose easier.

Why you should consider a gamified sales platform? Certainly because times are changing. With Millennial sales reps - those born between 1980 und 2000 - sales managers have found themselves at a loss of how to engage them. Many traditional sales management techniques fall short with them. They want to know a higher purpose, may tell you that they are "not coin-operated," want constant feedback, and use social media and their network, which often perplexes sales managers.

Truth is that in order to get the best out of their young sales reps, sales managers have to take a step back and learn about them. Did you know that when young sales reps enter the workforce they have already 10,000 hours of video game playing experience? While your first reaction may be disbelief and "what a waste of time," we rather look at what video games do so well that they kept playing them 10,000 hours. They give them instant and constant feedback, show them learning paths, alllow them to socialize with other players, lead them to mastery, give them epic meaning, and not to forget let them fail a lot. But failing is learning a well.

If you can build on those components and use them in your sales process, then you will be able to engage them. But you don't have to reinvent the wheel all yourself. That's what the sales gamification platforms did for you. And you should check them and our report out, because the results will surprise and convince you.

In our second industry report on gamification platforms we evaluated and interviewed, analyzed, and compared twelve sales gamification platforms and twelve universal platforms and their vendors. These platforms address engagement challenges that many companies face in regards to younger sales reps - aka Millennials or Generation Y.

As gamification moves from a novelty to a mainstream technology, and shifts from a customer to an employee engagement program, organizations need to consider gamification strategies. Sales Gamification Platforms provide solutions for the sales process, while universal, enterprise grade gamification platforms can be deployed beyond sales throughout an organization and integrate gamification experiences, engage players, and collect data across processes.

Target Audience

This report is for organizations and sales managers that want to increase sales and sales reps engagement. If your sales force is composed of many Millennial sales reps, then this report is perfect for you. This report is also for gamification platform vendors and gamification practitioners.

Benefits

To help organizations make an informed decision, we queried all vendors and other contact about the product and service offerings on a variety of categories. Readers will learn about

• Status of the Gamification Industry
• Learn about gamification platforms and vendors
• Learn about predictions for the market, ecosystem, big data, and training
• Get access to evaluation checklists
• Understand the Elements of a Successful Gamification Strategy.

Evaluated Platforms

The sales gamification platforms that we evaluated for this industry report are:

• Ambition
• Cadalys - Corsica
• CloudApps – SuMo for Salesforce
• Compettia – Conquer
• CRMGamified
• Echo.it
• Evaluagent - MotivAgent
• FantasySalesTeam
• Hoopla
• iWorkPlay
• LevelEleven
• WaveAccess

The universal gamification platforms that we evaluated for this industry report are:

• Badgeville
• BizPart Engage
• Bunchball
• eMee
• Funifier
• GamEffective
• Gamification-Engine
• Infosys
• Mambo.io
• Playlyfe
• SAP
• TribeCloud

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Playing is part of human nature. People spend endless hours playing games like Monopoly or FIFA because they are enormously motivated to improve their scores or to win the game. Within gamification, studies and businesses examine how this motivation can be transferred to work environments. Thereafter, game elements are implemented into work processes in order to increase motivation and performance. Today, gamification is mostly applied in marketing, employee training or hiring processes in big companies. However, few practical examples exist on gamification of management control systems (MCS), which should be of particular interest, since management control is at the core of every business. The problem is that management control is often perceived as pure mathematical exercise without connection to corporate goals. The work of management controllers is misunderstood due to a lack of understanding figures and indistinct communication. The question is, whether gamification could be applied to overcome these hurdles. This study examines opportunities and limitations of gamification of MCS on the basis of small and medium enterprises operating in Germany. Literature review and expert interviews help to understand the relationship of playing games and MCS, to assess issues of MCS that gamification could solve and to evaluate whether game elements are already applied in MCS. The results of this academic work suggest that potential for gamification of MCS exist, especially with regards to visualisations and graphical illustrations, while limitations are for instance difficulties in translating complex processes into game elements.

The Flow-Theory is one of the fundamentals for gamification, describing how games and gamification designs keep increasing difficulty to match the growing skills of a player. Basically, when you play a game for the first time, you don’t know yet the rules and intricacies of the game. That’s why it on-boards you with simple tasks and exposes you to few features. In Angry Birds you just start with one type of birds. But once you become more familiar with the game, it adds new features, more difficult challenges, fiercer enemies. Angry Birds gives you more complex structures to destroy and adds more types of birds.

This is what gamification designers aim at replicating. Instead of exposing a user to all features of let’s say a CRM system right away, users need to show repeatedly that they master those tasks and gradually the CRM system unlocks more features. Sony demonstrated an example with their Sony EvolutionUI for Android phone users.

If you don’t adapt difficulty to a user’s or player’s skills, the system either starts out as frustrating or becomes boring over time.