You are here: Start
The Flow-Theory is one of the fundamentals for gamification, describing how games and gamification designs keep increasing difficulty to match the growing skills of a player. Basically, when you play a game for the first time, you don’t know yet the rules and intricacies of the game. That’s why it on-boards you with simple tasks and exposes you to few features. In Angry Birds you just start with one type of birds. But once you become more familiar with the game, it adds new features, more difficult challenges, fiercer enemies. Angry Birds gives you more complex structures to destroy and adds more types of birds.
This is what gamification designers aim at replicating. Instead of exposing a user to all features of let’s say a CRM system right away, users need to show repeatedly that they master those tasks and gradually the CRM system unlocks more features. Sony demonstrated an example with their Sony EvolutionUI for Android phone users.
If you don’t adapt difficulty to a user’s or player’s skills, the system either starts out as frustrating or becomes boring over time.
Brazilian startup Beonpop is taking a refreshing view on how to measure social media influence. Already sporting 300,000 users globally, Beonpop currently harvests data from Facebook (connections to more social networks are planned) and calculates a timeline of POPs - Beonpop's own influencer score - that rank performance and influence. Based on Facebook-typical activities such as Likes, comments, and shares on a users posts the POPs are then used to rank the user against connections.
A newcomer like Beonpop is highly needed, after prominent competitors such as Klout have stalled with their features. Influencer scores have become a criteria for hiring decisions for social media positions, and may indicate to companies to better pay attention to certain influential individuals when there is a complaint about a service or product.
Unlike Klout, Beonpop's score is open ended and not limited to a value between 0 and 100. This fact has led in the past to Justin Bieber showing a higher Klout-score than president Obama, and required Klout to adjust their algorithm.
The HCP Gamification Service is now publicly available on SAP HANA Cloud Platform Trial. It allows to rapidly introduce gamification concepts into applications. The service includes an online development and administration environment for easy implementation. The underlying gamification rule management provides support for sophisticated gamification concepts, covering time constraints, complex nested missions and collaborative games. The service comes even with a subscription to a sample application for easy exploration.
Here is the documentation how to get started with the SAP HCP Gamification Service Trial.
Enterprise Gamification Consultancy published the first Gamification Industry Report comparing twelve universal, enterprise grade gamification platforms and ranking them across multiple categories. The following is a small excerpt of the report. The report can be purchased in full here.
In the Gamification Platform Leader Matrix (Figure 1) we plotted product and service offerings against the visionary strength of each platform. We clustered the platforms into Leaders, Followers, and Contenders. Leaders are strong in both categories, offering rich features and tools to design and operate a gamified system, and also offering strong vision in their approach and platform architecture. Elements that define a strong vision can include the use of gamification design models, new standards, thought leadership in how to use gamification data, or the application of visual and novel gamification design elements.