Folks, I know. That's a blog for corporate users and no sex and so on during work hours in the office. But this gamification example is just too good. And too funny.
So here was the challenge: how can you bring teens during summer break – you know, Europeans, Sweden, Sodom & Gomorrah – to practice safe sex? Well, the Stockholm County AIDS Prevention Program had an idea and distributed 50,000 free condoms with a QR code on it. Once you scanned the QR code with your smartphone, you could download an app and you were ready to go. Once you were ready to engage in the exchange of bodily fluids (prevented by the condoms, supposedly), you just turned on the app, put the phone on the bed and kept it running as long as you were going for it. The outcome (not the one caught by the condom) measured rhythm, speed, duration and noise level.
You could share those earth-shaking result on – no, not on Facebook – but on the campaign website, and find others who had the same "sex-graph". Supposedly to find a "match" - huh? - Didn't you just have already a "match"? Anyways, the results were beyond the timid goals of the organizers.
Now check it out for yourself and watch the video (and make sure that you turn the volume down).
BTW: since when can teenager focus for 3 minutes and 15 seconds?