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Gamification platform provider eMee launched a new healthcare module. With soaring healthcare costs in the US, healthcare providers and companies are looking for new and innovative ways to keep them under control. eMee uses gamification to engage employees and patients to stay fit and healthy. With the experience from training and education, eMee has built out their offering with a new healthcare portal that offers rich graphics and visualizations, as well as data analytics to engage players.

As have shown other approaches in gamified healthcare, engagement levels can be skyrocketing, while at the same time reducing costs. eMee cites potential healthcare cost savings of up to 30%.

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Gamification in HealthcareApplying gamification to healthcare and fitness is more common that expected. A recent wave of fitness applications and devices to monitor activities indicates of where gamification will go for the fitness sector. But also the healthcare sector can profit from gamification, as any improvement in a patients healing, or prevention of falling sick, can bring down costs. The following article introduces a wide variety of concepts where gamification has been applied.

Patient Interaction

Health

Helping people understand when to take and how much of their prescription is the goal of the smartphone app that the San Francisco-based startup Mango Health launched in 2012. When the player follows the schedule with taking medications and supplements, the application rewards points with.

A video game is targeting to improve executive functions deficit for ADHD children. Akili Interactive Labs developed this game that was at the time of writing undergoing pilot studies, and the company is aiming at getting FDA approval for this new treatment through a video game.

Fighting childhood obesity with a game is what the non-profit Hopelab tries to achieve with Zamzee. By walking, running and other physical exercises teenagers can earn “pointz“ and redeem them for toys or gift cards. An accelerometer clipped to the pants monitors the activities. Via USB port the data can then be uploaded and be compared via rankings.

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Where did you wear it?After the much beloved Swedish version of gamified sex – to promote safer sex practices - comes the American take on it. Planned Parenthood distributes free condoms with a QR code printed on the package. Aiming your mobile phone at it and it leads you to the Website Wheredidyouwearit.com. Here you post your experience like this here:

"A 40 something guy and girl whose relationship is all about love and have already talked about safer sex and STDs used a condom in a plane, train, or automobile to help the love last a little longer. It was ah-maz-ing – rainbows exploded and mountains trembled."

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Folks, I know. That's a blog for corporate users and no sex and so on during work hours in the office. But this gamification example is just too good. And too funny.

So here was the challenge: how can you bring teens during summer break – you know, Europeans, Sweden, Sodom & Gomorrah – to practice safe sex? Well, the Stockholm County AIDS Prevention Program had an idea and distributed 50,000 free condoms with a QR code on it. Once you scanned the QR code with your smartphone, you could download an app and you were ready to go. Once you were ready to engage in the exchange of bodily fluids (prevented by the condoms, supposedly), you just turned on the app, put the phone on the bed and kept it running as long as you were going for it. The outcome (not the one caught by the condom) measured rhythm, speed, duration and noise level.

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”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?

Result: 66% more people choose to use the stairways.

An example from TheFunTheory.com.

How to turn unsuspecting revellers into fitness lovers is demonstrated through that video for the mineral water brand Contrex (a Nestlé company). A lot of fun, a surprise ending. 

No obvious game mechanics like points are visible, but the surprise.

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