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In this thesis a gamification framework was built based upon the existing body of literature on gamification to more easily describe the processes in how a gamified experience is developed. We interviewed different international gamification companies that are currently working with gamification to test if the theoretically developed framework had practical relevance. The results from the empirical findings indicated that the framework had practical relevance and indeed represents the processes in how the companies work with gamification in real world scenarios. However, some of the companies do not utilize the different parts integrated in the framework the same way as they are described in the thesis.
Patience is a rare commodity these days, as we live in an age of instant gratification. At GamEffective, we've decided not to try and combat this trend, but incorporate it in to the way organizations work, to their benefit. We do this by providing feedback on performance, which has a great impact on employee motivation and performance.
We're big believers in real time gamification and in the possibility of being able to know how well you're doing your job at all times. We have worked long and hard so that our platform will be able to integrate in to any existing platforms or systems that different organization may be working with. Our platform is constantly pulling different relevant information from all the systems that an organization uses, creating a real-time picture of the state of performance. From the get-go, our idea was that showing employees how they are performing in real time would allow them to adjust their performance accordingly, creating a win for all parties involved. We've actually seen some great results with this, but we've also come to find that the situation is not always as simple as it may look from the outside.
When KPI's just need more time
Nowadays, managers face serious tasks, problems and challenges that require a fully engaged workforce. However, it has been found that only thirty percent of employees around the world are engaged in their job. Gamification –defined as the use of game elements and game-design techniques in non-game contexts- can increase engagement by fostering employees’ intrinsic motivation. Therefore, the aim of this thesis is to identify the key determinants for internal gamification to successfully enhance employee engagement. Following a Ground Theory approach, five semi-structured interviews with gamification experts were analyzed and coded into categories. Five categories of key determinants that contribute to a successful gamification design emerged: clear objectives, user-centred approach, context alignment, evolving design and intrinsic motivation. These key determinants were subsequently assessed by comparing them with the current body of literature on gamification, resulting in a concise and coherent framework of managerial implications. In addition, this approach allowed to identify discrepancies between researchers and entrepreneurs regarding their knowledge on gamification.
Our spring offer is a big discount for our two Industry Reports: 85% off from the original $1,500 down to $225 for the GAMIFICATION INDUSTRY REPORT that compares twelve gamification platforms.
And the second one is 66% off from the original $990 down to $330 for the SALES GAMIFICATION INDUSTRY REPORT that compares 24(!) gamification platforms. This report contains the twelve platforms from the Gamification Industry Report as well.
For whom is this report?
For anyone planning to engage and motivate employees, customers, and sales reps these reports give an overview of the top platforms on the market with a detailed analysis of the platforms' strengths and weaknesses and technical details.
How can I buy the reports?
Click on the images below to go to the payment website and download your report.